An interview with Josh Seiden, managing Director at Neo, conducted by Tomer Sharon, a Google UX researcher, to accompany his book, "It's Our Research: Getting stakeholder buy-in for user experience research projects".

Josh has been creating great technology products for more than 20 years. A UX design leader, Josh has worked in hardware and software, consumer and enterprise, mobile, web, and desktop. He was head of product design at Wall Street innovator Liquidnet, and lead pioneering interaction design teams at Cooper. He is a founder and past President of the Interaction Design Association.

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