I got a call on a Friday evening asking if I’d be interested in directing an online ad for Pepsi using characters from Coca-Cola’s “Coke Chase” Super Bowl ad campaign, which they had just teased (this was a week before the Super Bowl). It was a rough idea, and they wanted to shoot by Wednesday so we could finish it in time for the game. A week later, we ended up with the video above, and it’s really a testament to our great creative team that we were able to pull it off in such a short amount of time and have it turn out so well. The spot ended up being a lot of fun to shoot, I was able to cast several of my comedian friends as the lead characters, and they brought some humor to what easily could have been a pretty dry concept. All in all, a fun week, and I’m very happy with the end result.

Directed by Peter Atencio
Produced by Christian Heur, Kellyn Parker, Bryson Pintard, and Chris Bruss
Written by Funny Or Die
Cinematography by Charles Papert
Production Design by Gary Kordan
Edited by Zachary Anderson
Post Sound by Matthew Schwartz
Color by Trevor Durtschi
Construction / Practical Effects by Nicolas Plotquin
VFX by Fatal Farm
Creative Director for Pepsi Barry Rosen

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