Sergio Alcocer Presents Conference at 2012 Cannes Lions Festival
"Giving Voice to the Others"
June 21, 2012
At a time in which the traditional agency questions how to deal with a more fragmented group of consumers, niche agencies help brands establish a more direct dialogue with specific groups serving many times as the voice of their segment in the corporate world.
This session explores global niches on the rise: ethnic minorities, LGBT, youth and the disenfranchised.
Sergio Alcocer invited three experts from different specialized agencies around the world to share insights into the behaviour of their specific groups: Bill Carter, Partner & Co-Founder at Fuse, Uwern Jong, Managing Director at Boutique Marketing and Gonzalo Vidal Meyrelles, Owner at Mundo Buenos Aires. The conference is moderated by Bob Garfield. Prepare to be challenged as the participants destroy the stereotypes.
The discussion centres on how to keep integral the essence of a brand while establishing authentic communications with different groups.