Kevin Parker, Serena Software's VP and Chief Evangelist, spoke at the Innovation Games Summit about how Serena Software is using Serena Software's Social IT Game. The game is powered by Knowsy, and is an iPad-based 90-minute workshop that uses gamification to reveal cross-functional priorities within enterprise IT organizations. These revelations allow IT leadership teams to move forward with a new clarity about how common challenges are prioritized across the organization. In one recent game with a large retail chain, the entire IT management team had uniform consensus that Delivering Measurable Value to the Business was everyone’s number one priority. But there was clear division between the DEV and the OPS communities over the relative importance of More Rigorous Controls versus More Timely Execution in the release management process. And from this an informative debate ensued. Find out what Serena has learned about their target market, and how the company is using the Social IT Game powered by Knowsy to create dialogue, solutions and revenue.