CCTV9 is China's only nation wide channel dedicated to documentaries. The channel has grown in speed and scale in 2012, now reaching 64-million viewers nightly.
CCTV9 asked us to create two Channel Promos that bring the cube from the CCTV9 logo into the heart of both the visual creatives.
This promo called DNA is an abstract representation of documentary content broadcast on CCTV9 Channel. The CCTV9 cube becomes an elementary particle of all things amazing and wonderful in the world. All brought together with music composed by Resonate.