Working with Karacters DDB we created a series of broadcast spots and a library of illustrations for Sprott Shaw College. The college underwent a huge transition in 2012; a rebrand and web relaunch, a name change, and the update of their iconic jingle known across British Columbia for almost 20 years. Needless to say, there was a lot of pressure to get it right and it was a lot of fun in the process!

Sprott Shaw College offers flexible programs for students with busy schedules and they have a great track record of graduates working in industry. It was important for us to tell stories that spoke to that history and it was a lot of fun to dive into the details to discover just how much the school has accomplished over the past 100 years.

Sprott Shaw College 'Transform'

Karacters DDB

Animation Director, Designer, Animator

Karacters Design Group, DDB Canada (
Creative Director - James Bateman
Branding & Design Director - Christopher Dallin
Art Director - Tim Hoffpauir
Producer - Kimberly Billan
Copywriter - Jessica Schnurr
Account Supervisor - Scott Barr

Wave Productions(
Audio Producer - John Pearson
Audio Composer, Producer - Colin Weinmaster
Audio Engineer, Sound Designer - Craig Warrian

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