Mixing our two passions - beautifully filmed live action, with slick, type driven motion design, we created a dozen of How-To videos for Dailies Comfort Plus and Dailies Total One brands. Hand crafted and customized for diverse global markets, the videos featured three different heroines, and were produced in English, Japanese and Chinese languages. Engaging and memorable, the films are at once entertaining, fun, and easy to follow - genuine Edutainment pieces that leave the viewer feeling at ease and confident that they “got it.”


Project: Dailies Re-Brand, Insertion and Removal Videos
Client: Alcon
Agency: Tribal DDB

Production Co / VFX: Aggressive
Executive Producer: Dan Shapiro
Producer: Hillary Cutter, Sirad Balducci
Directors: Alex Topaller, Dan Shapiro
DOP: Mark Pugh
Editor: Adam Thompson, Saoko Okano, Martha Tao
Production Designer: Angela Howard

Storyboard Artist: Rolo Ledesma
Technical Director: Alex Topaller
Art Directors: Alex Topaller, Dan Shapiro
Designer: Andrei Robu
Animators: Alex Topaller, Dan Shapiro, Riccardo Albertini, Zach LaPlante
3D Modeling and Animation: Evermotion, Dan Shapiro
Compositors: Alex Topaller, Dan Shapiro, Zach LaPlante
Colorist: Rob Sciarrata
Sound Design & Mix: Eli Pikover

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