What mix is best when marketing aging care services? Should a business hire sales staff? Is inbound marketing really the best way to spend time? What are the current trends in outbound marketing, and what results are being generated? How important is a website, and should it be mobile enabled? Networking seems to be one major way to influence referral sources; how does a business owner, administrator or sales and marketing staff know how best to prioritize time and measure for results?
Because of the changing technology, people who need to know about aging care services are getting their information from different sources than in the past. What worked a decade ago needs to be revisited, updated and changed to be effective in today's market environment. What a business needs to do when faced with new competition, a new variety of businesses that are capturing market share, and new ways that customers and referral sources get information and refer will be covered in this survey-type webinar.
Merrily Orsini, MSSW, has been selling aging care services since 1981, both from within the market and as a consultant to the market. A highly successful entrepreneur, Merrily has not only garnered experience from within the industry, but has many successes for those businesses that have used her or corecubed's services.
Marissa Snook, Program Administrator for the MOST Program (corecubed's home care specific turn-key marketing membership program) has been working with those in home care and aging care services since 2005. She works with dozens of successful home care agencies on a daily basis, crafting messages, helping them target, and creating products to assist in sales and education.