Sound branding is something most of us don't think about, but we are bombarded by them everyday. Think about the NBC tune, Intel's riff, and McDonald's "I'm lovin' it" jingle. These and many, many more tunes, jingles, and riffs trigger our sense of sound that remind us of the brand every time we hear them on the radio, TV, or online. To dig a little deeper, we invited the Credit Union Radio guys, Yeoshua Bendayan and Brian Walker, on the show. They provided some fascinating facts about how potent sound brands are to consumers -- and how credit unions can take advantage of them, as well. We even play a few examples during the show to see if you can match the sound with the brand. Check it out -- and listen up!