We already know that consumers are using their mobile device to enhance their shopping experience. As smartphone adoption continues to skyrocket, consumers are smarter and more informed than ever before. Instant access to product comparisons, prices and reviews – all while standing in the aisle – give the shoppers the upper hand. Retailers have a choice – embrace mobile to enhance the shopping experience or risk being “Amazoned.”
Join Vibes’ Director of Mobile Solutions Matt Cava to review key insights of a Vibes-commissioned study on the purchase behavior of the mobile consumer and learn key strategies for leveraging mobile to recapture lost revenue.
In this webinar, you will learn:
The latest stats on showrooming’s impact on a retailer's bottom line
How retailers are combatting showrooming by embracing smart mobile experiences
How the right mobile content can reduce the path to purchase
The opportunities with leveraging mobile post-purchase to drive deeper engagement and loyalty
Michael Becker, Managing Director, North America, MMA
Matt Cava, Director, Mobile Solutions, Vibes
Laura Davis-Taylor, SVP, Managing Director, BBDO SHOPWORK
Live Webinar Date: September 6, 2012
Webinar Sponsor: Vibes
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