John Manlove Agency came to us with an interesting creative challenge. They needed to create an image/lifestyle spot for their client, The Woodlands, an upscale Houston community. However, due to the time of year, live action was not an option.
After reviewing their assets, we found they had an incredible portfolio of photography that could serve as a launching point for 'Partners with Nature' campaign. Using a 'camera projection' technique, our team was able to go beyond the typical 2.5D approach. We built 3D wireframe understructures to 'projected our photos. This allowed more flexibilty in our camera moves and heightened the realism of the spot.
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