Art Director: Antonio Correa
Copywriter: Wolfgang F. Covi
Creative Director: Hugo Rodrigues / Leo Macias
Production Company: Bossa Nova Films
Directors: Carla M. e Gabi Brites
Sound Production: MugShot
Christmas is a traditional festivity, therefore there's not a lot of room
for novel marketing approaches - especially when it comes to food.
Habib's, the world's largest Arab fast food chain, wanted to innovate:
it launched a turkey sfiha, combining one of the most popular
snacks in Brazil with Christmas' most emblematic staple.
But, how could we give a traditional spin to this novelty?
The legend says that Santa Claus flies around the
world delivering gifts while driving a reindeer-pulled sled.
In Brazil, fast food is delivered by motorcycle. Our idea was to mix
motorcycles with reindeers to create a new species: the Moto-Reindeer.
All deliveries of turkey sfihas in São Paulo were done
by Moto-Reindeers during 2012's Christmas season.
The Moto-Reindeers delivered thousands of turkey sfihas,
bringing the Christmas spirit to the streets in a new and
unusual way. It made Christmas 2012 unforgettable to many people.
Now, besides waiting for Santa Claus, they will look forward
for the arrival of the Moto-Reindeers and their turkey sfihas.
Please watch the videocase of this new Christmas tale.