It's time for a classic bedtime story - this time, John McClain is busting out on Valentine's Day instead of his usual Christmas time shenanigans. When we heard that it was time to combine two of our great loves (pop-up books + Bruce Willis) we totally went yippee ki-yay!

Client: Adult Swim
Agency: Boss Creative
Production Company: Slanted Studios
Creative Director: Daniel Garcia
Director: Michelle Higa Fox
Director of Photography: Chris Willmore
Art Director: Shawn Annabel, Emily Kaplan
Compositing: Erin Kilkenny

Want more pop-up action?
vimeo.com/album/2438405

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