To promote the launch of Intel’s Ultrabook and make everything else seem old fashioned an augmented reality campaign was created where users could choose from one of three settings: Medieval, Western and Kung Fu.
From these scenarios a live video feed of the user was augmented to add headwear onto them that made them fit in with the setting they had chosen. The user then had the opportunity to have their picture taken and upload it to Facebook where the best photos will make the Intel Ultrabook Hall of Fame.
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