Taking plates shot entirely on green screen, and then edited in-house with Joe Morris, Cutting Edge design created a variety of pop-up style paper environments to illustrate the ease and accessibility of Weight Watchers Online. A park, bathroom, cafe, supermarket and kitchen were animated in After Effects by Scott Geersen and Chris Gaughran, collaborating with BMF and Director Diana Leach of Streetlife Films.

Agency: BMF
Lead Content: Whitney Hawthorn
Art Director: Rita Kanaan
Production Co: Streetlife Films
Dir: Diana Leach
Cutting Edge Design
Editor: Joe Morris
Executive Producer: Sharon Pearson

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