In 1970, Eli Noyes and his friend Claudia Weill made a film which was produced by their production company, Cyclops Films. The conferences and debates show a confrontation between different conceptions of what design is. The organizers of the Aspen meetings are renowned designers who work for industry. In this context, environmental activists and students mostly from Berkeley, California protested. For them, design was a political commitment and carried social and environmental responsibility for designers.