Interview with Martin Mosler, Senior Manager Corporate Digital Communication Hager Group and Bernhard Jungwirth, CEO Mhoch4 about the creation and implementation of the interactive Hager Group Annual Report.
When the name Hager Group appears on the outside, there's innovation within: For decades this principle has kept the Saarland companyat the forefront of the electrical engineering industry. It was with this approach that the company's Corporate Communications team put together the Annual Report 2011 at the beginning of the year. The result was a product that, of course, took the reader on a journey through the previous year but also presented the highly advanced understanding of innovation of Hager Group.
This spring, the Hager Group "Annual Report" not only appeared in printed form but also, for the first time, in an interactive form for browsers and as an iPad app. The translation of the contents from paper to screen was so well accomplished by the communications experts, that the Annual Report has now won the coveted "iF communication design award 2013".
Full-screen photographs and videos allow anyone who visits the annual report on their browser or iPad to experience the atmosphere which prevailed during the Symposium "Innovation - from products to solutions" in Paris, winter 2011. Further information, such as animations and audio clips, can be accessed by the reader throughout the report - always just a mouse click or swipe away. "Our interactive annual report reflects the spirit of our company. It is up-to-date, sets the standard and helps make Hager Group tangible“, says Harald Börsch, Director Corporate Communications.
The "iF design award” has provided a globally recognised benchmark for design excellence for the last 60 years. This year, the jury of international experts delivered its verdict on a total of 4352 entries with 1920 participants from 51 countries.
You can access the interactive Annual Report at: hagergroup.net/annualreport
The iPad app can be downloaded in iTunes, free of charge at: hagergroup.net/annualreport-ipad
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