Uniqlo briefed us to create a global advertising campaign for their new SS13 collaborative collection with Danish homeware brand GreenGate.
Fusing the contemporary, minimalistic style of Uniqlo with the feminine beauty and revivalist patterns of GreenGate, we created a clean, studio-shot campaign that would appeal to the female audiences of both brands.
Involved from concept to execution, we orchestrated the models and set, selected and art directed the photographer and created assets for use across Europe, Asia-Pacific and the USA. We also flew over to Copenhagen to create and produce a brand film for viral and social media use.
The campaign saw the collection launch successfully across all of Uniqlo’s key markets.