Traditionally Singapore Airlines would participate in the NATAS travel fair, purely for brand awareness and to reward travellers who have purchased Singapore Airlines flights from appointed travel agents. Having seen the potential for greater engagement with our target audience (young, savvy and highly social travellers) we decided to heighten our interaction with them.
What we did:
We built an ecosystem of hardware, software and social; featuring all of Singapore Airlines' products and services across 7 experiential pockets to demonstrate "A Great Way to Fly".
All pockets were powered by radio frequency, interactive content was displayed on iPads, and all activity within each were synchronised, tracked, and shared on Facebook. Travellers who engaged with us, and interacted in every pocket, stood a chance to win 100,000 KrisFlyer Miles to Fly Anywhere.
An average of 21 minutes were spent per person, per session at our booth.
Our KrisWorld inflight entertainment trailers were watched 13,010 times, songs heard 12,469 times and games played 18,033 times.
Our SQ Mobile app was downloaded 21,475 times, at a rate of 5 downloads a minute.