Thursday 2nd September 2021 Bord Bia Origin Green hosted a 1 hour webinar to launch the results of one of the most extensive global surveys of thought leaders’, consumers’ and trade buyers’ attitudes to sustainability ever undertaken. The study is intended to help promote sustainability among Origin Green’s Irish food and drink businesses members and to assist them in promoting their products based on meaningful, sustainable actions.
The Origin Green Global Sustainability Survey was undertaken domestically and in 12 of Ireland’s most important export markets, to understand attitudes to sustainability and emerging trends in three groups; agenda setters (advocacy groups, policy makers, industry leaders), customers (trade buyers, sustainability leads, operations leads) and consumers. The survey finds clear differences in what each group prioritises and how they see the topic of sustainability.
The new research insights can be viewed on the Bord Bia website: (bordbia.ie/global-sustainability-insights/) by market and by sustainability theme e.g. GHG emissions, biodiversity, water, circular economy, packaging, animal welfare, food waste or regenerative agriculture. This allows Bord Bia clients to understand how customers in their key markets think about the top sustainability issues.