This DMCI produced, designed and directed this TVC for the KNOW YOUR OWN SKIN, skin cancer awareness campaign.
The concept for the campaign is based on a man reminiscing on various stages of his life and the time he spent in the sun. In designing, directing and producing the video, we needed to ensure the tone avoided being scary or foreboding. It needed to entice people to consider their own (or their friends/families) past and sun exposure, prompting them to check themselves or get checked, without feeling scared. The treatments reflected the era’s with each section shot and treated to suit.