Marketing incentives are a great way to get you marketing people in line with sales, in helping with revenue generation. Especially with online marketing and social media, you can incent your marketers to contribute to the company’s top line.
Also, helping to generate revenue for the company shows the marketing department how important their contribution is to the company. Paying them for this contribution helps your revenue, and gives the marketing people an incentive to improve and also stay with your company.
Please watch the video to see how you can generate more revenue for your company, by paying your marketing people for performance.
This is the 30th video in the 101 questions and answers series about B2B lead generation. All of these questions and answers will help you in your b2b lead generation and overall marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between.
This has happened because of the Internet and how people find you first in their search. So an Internet marketing strategy is imperative to your company’s sales success.
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