The Silver Grey Sports Club is a website for people over the age of 50, who want to carry on with their enjoyment of Extreme Sports, Adventure Sports, Adrenalin Sports,..call them what you will, they are fit, they are strong, and they aim to stay that way.
In order to raise their profile and to destroy current stereotypes, I have created a video that appeals to the age group directly and also demonstrates to younger generations that the 50+ audience is not solely interested in seeing advertisements about dentures, mobility scooters or even worse… funeral plans.
The video conveys the message that being fit and engaging in adventurous sports is all about having a positive attitude towards life and yourself, whatever you put in, you'll get back.
“The discovery consists not in finding new lands but in seeing with new eyes”.
To tap into the audience’s emotions and uplift their senses, I have decided to demonstrate that things are only impossible until they are not, or until you see someone doing it.
In my video, a performer dances with her surroundings, in this case the city, unleashing a dynamic sequence of scenes that portray the silver grey’s attitude, energy and spirit.