Google’s augmented reality game, Ingress, is sweeping the nerd world in closed beta and proves to spark up some big business. Aside from getting players to explore their town and be part of the faction communities, All Things Digital reports that Google hopes to see not only business from ads but more and better mapping data. The massively multiplayer online (MMO) game was created by a Google-funded company called Niantic Labs and has a deep story centered around conspiracy in a science fiction alternate reality. Developer and Android fan Michael Saylor shows us some game play and talks about why and how he got into it.

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