We wanted to showcase Scion’s commitment to helping people follow their passions so we cast real people, gave them cars and asked them to document how a Scion could fit into their lives. We gave them each a camera and mounted cameras in their cars to capture their every day lives.
Working with acclaimed documentary filmmaker Doug Pray (Art & Copy) we were really able to help craft their stories from the hours of raw footage to convey their passions. We made a short film and a 30-second spot for each car.
This documentary short stars Lisa Nativo. Lisa is chasing a dream of running a successful food truck business in Los Angeles.