This is my "lost" Eminem video. It took a long time to get the edit right and there were some post production kinks which complicated the approval process, namely the darkness of the image. It's always tough trying to grade a dark video as most record companies shy from it and always ask for the levels to be lifted, and I really wanted to play with the toe of the exposure on this one. As to casting, it was Brad Furman, the director of LINCOLN LAWYER, who suggested I use Sasha Grey as the lead. Now that there's some distance, I really like this video.