University Brief This brief was to create an ident for the moving image department at CSM, we chose to show some majorly important and popular clips in the history of moving image via an installation made of 9 TV screens and dvd players, a fan and 2 projectors. we used the projectors to showcase the I's from the signs around CSM to make it subtly familiar to the audience and the fan to block the projectors as it spins, only showing one at a time. we tried to play with different ways of experimenting with the equipment used to play moving image. I felt that this brief was a success, although if i were to redo it i would make the M and the I more blatant so that they communicate more efficiently. We could have done this by using a white san serif, bolder M and shown the I portrait instead of landscape so that they are easier to recognise.