The first thing you notice about Barr’s Flavours range is the massive
amount of colour and variety. Every can seems to be bursting with
character, so we came up with a campaign that reflects this colourful
cast of characters.

Distinctly Scottish personalities such as: hard-man radge Ginger Beer;
total dafty Lemonade; sassy Cherryade; stoic old lad Cream Soda or
bitchy Appleade all help to mirror the different flavours from the range.

But all the cans want to get picked, and due to such a variety of choice
within the range, they aren’t afraid to use dirty tactics to do so.

It’s a, er, can-eat-can world out there…

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