A browse through Dear Fashion (dearfashionjournal.com), an independent fashion journal that parades fashion outside the cycle of consumption with good wit and hands-on attitude. Inspired by a group of fashionistas who spent a year without shopping, the journal unravels the relationship between people and clothes and digs through the closets of modern dandies to reveal what style really is. It is a magazine meant for those whose love of fashion goes beyond the catwalk and who are ready to (re)discover creativity within their own wardrobes!

Dear Fashion Journal has been produced in collaboration with The Free Fashion Challenge (freefashionchallenge.com), a sustainable fashion project that challenges people to explore their creativity within fashion by not shopping for a year.

ORDER NOW: dearfashionjournal.com/p/buy.html

Thank yous to all the illustrators, writers, friends and strangers who helped make this magazine happen!

Film made by Ozan Akoglu & Emmi Ojala
Music: The Beatles - Strawberry Fields Forever, Feist - Mushaboom

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