If you want to grow your major accounts, then your CEO needs to meet with your major clients on a regular basis. This needs to be coordinated by the KAM for each account.

This is the best form of social media that you can have, which is face-to -face. The CEO would naturally meet with the CEO of your major accounts. This helps build that necessary relationship for growing your major accounts.

There are a number of reasons why the CEO needs to meet your major accounts CEO. Please watch the video to see the major reasons.


This is the 32nd video in the 101 questions and answers series about B2B lead generation. All of these questions and answers will help you in your B2B lead generation and overall marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.

Obviously selling your products and services is the ultimate goal. However, if you do not have an online marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you first in their search. So an Internet marketing strategy is imperative to your company’s sales success.

Be sure to “like” this video so your friends and colleagues can see it and follow the videos. Also, send me your questions, to my email below, so I can answer them for you, and include them in the 101 questions.

Please leave your comments about this video, and all of the videos, below.

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