How do vintage package designs inspire contemporary type treatments? How can type make food appetizing? Can elegant aesthetics overcome marketing cliches? What’s the difference between a logo and a brand? And as a graphic designer, can you eat well and often? Louise Fili will answer these and more at this special evening celebrating her first monograph, Elegantissima: The Design and Typography of Louise Fili, which showcases her three passions: food, type and all things Italian.
After eleven years and 2,000 book jackets, Louise Fili left her position as art director of Pantheon Books in 1989 and founded her studio, Louise Fili Ltd, beginning her extraordinary journey into the world of premium food packaging and restaurant branding. She is also the author and co-author of seventeen books, including Euro Deco, Scripts, and Italianissimo. After nearly forty years, her experience in design and typography is unparalleled.