New York. Paris. Tokyo. Kuala Lumpur. In this latest spot for Toyota Prius via Hakuhodo Malaysia and PRS Films, Cutting Edge created a series of stunning virtual cities and drove a CG Toyota Prius from one end to the other.
With the Prius taking centre stage, this meticulously crafted journey highlights the fuel efficiency and the environmental pedigree of the vehicle.
Modeling of the buildings and cities was completed in Maya and special attention was paid to the texturing to deliver a photo real look. The project was rendered with V-Ray.
Agency: Hakuhodo Malaysia
Production Company: PRS Films
Director: Justin Woon
Producer: ST Fah
Post Production: Cutting Edge
VFX Producer: Flavia Dias Riley
VFX Supervisor: Jeff Gaunt
Rob Conn: Animation, Texturing
Modelling: Jake Hempson
Modelling, Shaders, Textures: Richard Deavin
Online & Comp: Ant Haberl
Compositor: Steve Leacey, Jeff Gaunt
Previz animation:Matt Hanger
Light & Render: Phil Jackson
Orb Animatior: Raoul Teague
Orb Concept design: Brent Grayburn
Grading: Justin McDonald