To re-design a Kicker table for Leonhart GmbH we used a Crowdsourcing strategy to enrich the user experience.
Crowdsourcing is based on the wisdom of the crowd. The end users are actively integrated in the design process to achieve a higher level of acceptance of the product. The summarized knowledge influenced the final product directly and helped us to make well established design decisions.
See the full project here: http://cargocollective.com/nadinevonseelen/Kicker-table-2-0
Supported by Leonhart and Vertigo Systems.
Test it and ask ten people how many grass blades are in the image. Sum up all the answers and devide it with ten- you will nearly get the right answer.
My responsibilities here:
Strategy Design, Design Research, Concept Ideation, Design and partly Model making