Social media blogger, Dan Soschin, speaks about how you can start measuring your social media campaigns more effectively using free analytics tools such as Google Analytics, Facebook Insights, and case studies. Dan also covers the importance of understanding your business objectives, calculating EMV (equivalent media value), decoding Facebook EdgeRank and how to evangelize your successes when working with c-level executives. Sponsored by American Public University System. For complete presentation details, visit DanSoschin.com.
