"Living in L.A L.A Land – The Game" is a unique 2nd screen game which brings image processing technology into the world of 2nd screen apps, as the basic mean of interaction between mobile devices and any standard TV.
This game accompanied the 2nd season of "Living in L.A L.A Land" – one of the most popular reality shows on Israeli television. The show aired on Yes Comedy from December 2012 to February 2013, and is still available for viewing and playing online.
How does it work?
While watching an episode of the show, at some point, a notification pops up in the TV, telling the viewers to open the app and aim their camera to the TV. The app then scans the TV screen, until it recognizes a specific frame from the show. Viewers who were quick enough will capture the frame – and see it "jumping" out of the TV and flying into their device in a sleek 3D animation. Then, a question will appear in the app, asking the viewer to choose one of three options, and predict what's going to happen next on the show. Later in the episode, as soon as the correct choice becomes clear– the viewer will get a notification in their mobile device, to come back to the app and check whether they answered correctly, see what other viewers guessed, and share their success on Facebook. By answering correctly throughout the 52 episodes of the season, viewers earn "L.A L.A badges, and may become the "L.A L.A Land champion" at the end of the season.
In addition, the application contains info about the show and its characters, and video clips which were cut out from the original version of the show.
Why is this so new and innovative?
Most 2nd screen apps focus on social interaction, combining features like chat, ratings and quiz in order to make viewers actively engaged with TV content. In this case, however, we wanted to add a creative element, and offer an actual, physical, game experience. The result is an unusual experience of frames flying from the TV into the device - a real interaction between the mobile device and the TV.
Also, by basing our app on image processing – we can know what's playing in your TV right now, whether it's live, tivoed, or even viewed through the web; either way – the game can relate to the currently viewed episode, and there's no need for a smart TV, time-sync with a central web server, QR codes, or anything of the sort.
"Living in L.A L.A Land – The Game" was developed for the two major mobile platforms – iOS (iPhone 4+, iPad, iPod Touch etc.) and Android (2.2+, both on phones and tablets). So far, it has tens of thousands of users (a huge success in Israeli measures). A significant increase in web users' engagement has been noticed, especially through the show's Facebook page, where a lot of conversation about the app takes place.
Another major purpose of the app was to brand Yes Satellite as an innovative, top-edge content provider which delivers fascinating experiences using the newest technology available. The unusual WOW effect of capturing a frame from the TV into the phone, integrated in a rich content-based game, does exactly that.
Kwazi, the developer of "Living in L.A L.A Land", is a game developer located in Israel. We specialize in games which involve innovative technology and unusual user interaction methods. Most of our products are aimed to guerrilla marketing, or used as promotion/display solutions in conferences and expositions. Our website is available at http://www.kwazi.co.il, and will be updated soon.