By Todd Leopold, CNN
(CNN) – The images – on TV, YouTube, our social networks – have become so familiar that we take them for granted.
We're treated to scenes of Barack Obama with a group of middle Americans at a cozy restaurant table, then with an African-American woman in an office. Or we see clips from a rally, the president surrounded by faces of all ages and hues.
It's much the same with Mitt Romney: A quartet of white male engineers pore over plans, then an African-American woman talks with a colleague. We see shots of factory workers, then a burst of flags as the candidate heads for the stage. Or we get farms, children and a colorful audience at a speech.
More than 60 years into the Television Age, campaign messages have become a formula: Uplifting ads are full of inspirational music, flapping flags and stolid candidate portrayals; negative ones feature ominous melodies, dramatic black-and-white images and gloomy narrators.
More at: http://inamerica.blogs.cnn.com/2012/10/26/the-optics-of-politics-seeing-campaigns-through-a-multicultural-kaleidoscope/