Life just doesn’t go in one direction. So why is it taking so long for the digital world to move on from its monolithic beginnings and adapt for real to the way people want to live their lives?

On February, 11, Fjord Madrid office held its first Fjord Kitchen, a meeting point for everyone interested in joining the Service Design revolution conversation. We were honored to receive some of the major re-thinkers of design in recent times and some of the leaders who are already successfully adopting this new approach within their organizations:
Gillian Crampton Smith : Co-Founder, Interaction Design programme, IUAV University of Venice
Pamela Mead: Director, User Experience, Telefónica Digital
Shelley Evenson: Executive Director, Organizational Learning and Development, Fjord

This video is a summary of some of the wonderful things that happened on that evening.

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