I made some changes to the final edit of my 4Seven project, I took out some of the background noise and changed a couple of the clips around. I was told the piece was to chaotic towards the start and therefor proceeded to make the projections appear lightly later in the video giving it more of a build up. I also added some ambient sounds to the background to thicken up the atmospheric noise which I feel has worked well. The idea I was trying to portray is that channel 4 adverts always occur in public places however they have never used a ident that the public can interact with, if they used projection, obviously much larger than I have, it would allow for that interaction and also help boost and speed up the use of social networking. We live in a world where architecture has evolved to become prime advertising space and not all advertisement need to be static, sure you would need a lot more projections to cover an area than a TV ident but almost nobody pulls out their phone to film or photograph an advert and so it completely relies on that advert to cover a wide audience whilst if even one person uploaded a projection to Facebook it would reach numerous people instantly and so the same effect is achieved with half the work.