Inspired by the design work of album cover artist Peter Corriston (“Physical Graffiti”/Led Zeppelin, “Some Girls”/The Rolling Stones), WHAT WAS IT? incorporates cut-out imagery into moving pictures to create the look and feel of album cover art (promo stickers, shrink wrap, and corporate imprints included). ----  The video was shot and edited in the Lower East Side/Chinatown area of New York City and features blackout footage from 2012's hurricane Sandy.

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