When Kate first called herself a content strategist, she imagined that the clarity in title would also bring clarity to her process and role. She was wrong. Like a hundred-armed Hindu deity, content strategy consultants need to be form-changing, multi-armed, and multi-tooled to be able to respond with grace and intelligence to whatever content conundrum they encounter. Kate takes us on a whirlwind tour of the different manifestations she’s taken on. Can we ever absolutely define the role of a content strategist?
Recorded live at The Book Club during the Content Strategy Lightning talks event on 12 November 2012, organised by the London Content Strategy Meetup. togetherlondon.com/events/meetup