In a recession as tough as this it can be hard for established brands to sustain brand integrity. The lack of brand trust has become such an epidemic that Rufus Leonard has created a three-stage behavioural change programme, designed to help restore any trust deficit.
Rufus Leonard investigated the value and viability of winning trust among increasingly cynical consumers by speaking to top marketing folk at the likes of British Gas, Lloyds TSB, Google, Which? and over 2,000 consumers.
I put this video together to promote this research and the three-stage programme. Using stop-motion and craft based materials intended to give it a more human touch, an innocence even, which can be easily lost in graphics that are easier to produce. I think it demonstrates how a brand's creative is as much about it's approach and tone than design aesthetic alone.
See the making of the film here: vimeo.com/55455455