National TV spot I DP'd...shot in and around Portland, OR and the wonderful Mt. Hood area. Shot on my Red Epic using the beautiful Cooke 18-100 zoom and assorted Cooke primes. The 'hand-held' look was achieved using the Shot-Ball camera support and Easy-Rig [I much prefer the Shot-Ball!].
The 'natural look' was achieved with Arri M-18's and a 12K HMI shooting thru heavy grid-cloth from outside windows, kino's strategically tucked in corners and overhead, and lots of positive & negative fill.