Directed by Noah Harris
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Noah has directed his third helium balloon-themed commercial for Leo Burnett's Freeview campaign, celebrating the fact that 95% of the nation's most-loved TV programmes are available to watch on Freeview. This time, the usually mild mannered balloons have taken on a rowdy new attitude and come together to form an unstoppable force of television joy.
Noah sends a plucky crowd of red balloons hurtling (and even slam-dunking) through the city, colliding with trees, cars and buildings quite harmlessly along the way. Despite the best efforts of various obstacles and one very curious dog, this whole flock of programmes is destined for the viewing pleasure of one lucky family. The balloons create a delightful rhythm as they brush against each other and bounce off surfaces, forming a percussive soundtrack that adds a dynamic atmosphere to the visuals.