Marie Curie’s main fundraising event, the ‘Great Daffodil Appeal’ takes place in March and involves collectors standing on the streets, giving out daffodils in exchange for a donation. In support of this campaign our idea was to juxtapose the first and last moments of life to show that the final moments of someone’s life should be filled with experiences that are just as important and poignant as the moments that define the start of it. Birthdays, kisses and words were used to depict these symmetrical moments in life, providing a compelling case to support the charity’s worthwhile work.
It was directed by Tom Tagholm of "Meet the Superhumans" fame.
Exec Creative Directors: Rich Denney & Dave Henderson
Creative directors: Matt Lever & Helen Rhodes
Creatives: Ben McCarthy & Seb Housden
Agency producer: Gill Loftus
Prod Company: Blink
Director: Tom Tagholm
Prod co Producer: Gwilym Gwillim
Casting Director: Anna Kennedy
Editor: Tim Hardy @ Stitch
VFX Producer: Paul Branch
VFX Supervisor: Cynthia Lee
Colour Grade: Jean-Clement Soret
Audio post-prod: ENVY
Sound engineer: Arge
Sound producers: Pete Winslett & Sarah Antrobus.
Media agency: UM