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EP Commerce Everywhere allows media companies to embed powerful commerce capabilities inside a regular cable viewing experience including this example of purchasing a movie ticket directly from the trailer. Pulling in data about the viewers' location, the system generates a list of recommended theaters and their respective showtimes. Once the purchase is confirmed, the charge is automatically applied to their regular cable bill and they're able to choose their preferred way to collect their tickets. In a few seconds they have conveniently purchased movie tickets without leaving their program.