The Gibraltar Football Association – Team 54 “We’re Ready” Campaign for UEFA membership
Winner of The Drum Marketing Awards 2014, the Grand Prix and Integrated Strategy of the Year
The Gibraltar FA came to us looking to create a short film on their national teams first exploration into a UEFA accredited tournament. The story itself as to why they are not in UEFA yet is doused in politics, to which we couldn’t go into. Therefore, we decided we would focus on the tournament itself, follow the players through the journey of the games and emotions of being part of the UEFA family.
The direction of the film was really aimed at making these players individuals and human beings. We wanted members of UEFA to make their decision on Gibraltar joining them to be about the people, their ability and their love for football overall. We shot a lot of the film in slow motion, especially where the action permitted and we composed the soundtrack to bring out all the emotions that these players and this nation feel.
We spent the early part of 2013 with the team, getting to know them and learning not just about their footballing ability, but their culture and love for the sport. It’s a true underdog story that looks set to have many more chapters as they bid to become a full time member in UEFA.