Video from a Live Talks Los Angeles event featuring Daniel Pink in conversation with Larry Vincent, discussing his book,To Sell is Human: The Surprising Truth about Moving Others. Event was held January 17, 2013 at the William Turner Gallery at Bergamot Station in Santa Monica and presented in association with Think LA.
We are all salespeople–whether we know it or not. This best-selling author explores the power of selling.
Daniel H. Pink is the author of four provocative books about the changing world of work — including the long-running New York Times bestseller, A Whole New Mind, and the New York Times bestseller, Drive. His books have been translated into 33 languages.
The U.S. Bureau of Labor Statistics says more than 15 million people earn their keep by convincing someone else to make a purchase. Dig deeper and a startling truth emerges: Whether we’re entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, all of us spend our days trying to move others. Like it or not, we’re all in sales.
In his new book, To Sell Is Human: The Surprising Truth About Moving Others, Daniel Pink offers vivid examples and stories. It’s the first book on sales for people who’ve never read a book about sales.
Join us at Live Talks Business for a discussion about the art and science of selling, how sales techniques of old are relics of the past, and the four surprising skills that are essential to sales success today.
His articles on business and technology appear in many publications, including the New York Times, Harvard Business Review, Fast Company, Wired, and The Sunday Telegraph. Dan has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad. And he lectures to corporations, associations, and universities around the world on economic transformation and the new workplace.
In 2011, Thinkers50 ranked him one of the 50 most influential business thinkers in the world.
A free agent himself, Dan held his last real job in the White House, where he served from 1995 to 1997 as chief speechwriter to Vice President Al Gore. He also worked as an aide to U.S. Labor Secretary Robert Reich and in other positions in politics and government.
Larry Vincent is executive director of The Brand Studio at UTA. Over the past two decades, he has developed brand strategies for some of the world’s most beloved brands, including CBS, Coca-Cola, Four Seasons Hotels, MasterCard, Microsoft, the National Football League, Sony Playstation, The Home Depot and vitaminwater.
He is most recent book, Brand Real, was released in March 2012 and was named one of the best business books of 2012 by Strategy + Business Magazine. It focuses on the strategic behavior that drives the success of the world’s leading brands. His first book, Legendary Brands, was released in 2001 and was translated into seven languages. It focused on the storytelling potential of brand and implications for strategic and creative development.
Prior to joining UTA, Larry headed up strategy teams at several leading brand and marketing agencies, including Siegel+Gale, Octagon Worldwide and Cabana Group. He began his career in the corporate strategic planning group of The Walt Disney Company, where he led projects that leveraged Disney’s brand equity and integrated marketing power with corporate partners such as AT&T, American Express, Coca-Cola and Kodak.