Data Management Platform: Foundation for Right-Time Marketing
Hosted by Chango CRO, Dax Hamman on Feb 27, 2013
Presenter: Jonathan Margulies, Managing Director, Winterberry Group
The Data Management Platform (DMP) emerged in the last several years as a technology solution for marketers, publishers, advertisers and e-commerce businesses to harness, manage and deploy their exponentially increasing stores of digital data.
Our mini-webinar series is designed to be quick and valuable – everything you need to know in 30 minutes or less.
In this mini-webinar, you will learn:
What is a DMP
The likely evolution of the DMP technology
The potential applications of the DMP technology through 6 use cases
What are the dynamics that will change the DMP landscape
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