client: Muncie, IN
This commercial kicks off a new ad campaign for the city of Muncie, Indiana. We created 7 commercials in total. Muncie has always been one of the most well-respected small towns in America. However recently, like thousands of cities across the country, Muncie has fallen on hard times. We had numerous goals that we wanted these commercials to achieve, but more than anything, we wanted to instill pride. Muncie, just like other small towns, have a lot to be proud of, economic downturn or not. My hope is that this commercial helps them recognize all the many positives around them in the present, as well as in the future.
Produced and directed by: Richard Cameron White
Director of Photography: Jeff Peters
Editor: Nick Ruff
Original music by: Jaysen Lewis