Michael Bennitt Newsletter February 2013 archive.constantcontact.com/fs113/1103559743049/archive/1112355288623.html
By now you probably understand the importance of using video to market your business. You know it's good for helping your website gain favor with the search engines (especially Google, since it owns YouTube), it engages your website visitors and helps them know, like, and trust you, it could go viral, and it gives you an upper hand over your competitors who don't use video.
So, you decide to go for it! You know you'll need scripts, images, a call to action, and some way to record your video. Sure, it's a lot of work, but you know it'll be worth the effort. You sit down to write your first video script and realize: You have NO idea what to make a video about!